MANAGED SERVICES FOR SMBs

MANAGED SERVICES

Website Design & Development

 The website is the most important component of the company’s marketing plan. It’s the central hub for messaging and content marketing efforts. All other marketing materials should support and drive traffic to the website. As website design and development technology has progressed over the years, now have more digital marketing tools than ever before.

Google Ads / PPC Management

 PPC advertising delivers instant traffic by placing you at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle. It not only places your site in a prominent view of searchers, but AdWords enrollment also provides you with the ability to accurately test keywords, complementing your existing SEO strategies. 

Facebook Ads Management

 Facebook advertising presents a perfect complement to any search marketing campaign. With 1 billion users, including 934 million daily active users – 153 million of which are in the U.S. and Canada – Facebook is the premier social media network.  It features a robust advertising platform that can help spread your message to a wide swath of people. Businesses can target Facebook users in two ways.  

Email Campaigns Management

 Email marketing is a type of direct marketing that involves businesses sending promotional messages via electronic mail to a group of prospects and customers. It’s widely used as an efficient and cost-effective method for new customer acquisition, building brand awareness, and increasing product sales, as well as fostering trust and loyalty with a company’s customer base.

Marketing Automation Services

 Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media postings, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.

SEO Services

 SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non paid – search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts. Here, I’ll explain what SEO is and how we approach it at Yoast.

Website Design & Development

Introduction :

The website is the most important component of the company’s marketing plan. It’s the central hub for messaging and content marketing efforts. All other marketing materials should support and drive traffic to the website. As website design and development technology has progressed over the years, now have more digital marketing tools than ever before.


 Inclusions :


  •  Web hosting
  •  UI/UX and Web design using WordPress
  •  HTML / CSS Development
  •  Blog design and RSS Integration
  •  Social Media Integration
  •  Live Chat Integration
  •  Other important integration
  •  Annual website maintenance

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Google Ads / PPC Management

Introduction :

PPC advertising delivers instant traffic by placing you at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle. It not only places your site in a prominent view of searchers, but AdWords enrollment also provides you with the ability to accurately test keywords, complementing your existing SEO strategies. 


Rampant competition for top keywords has made PPC even more integral for any online marketing strategy. Ads and other Google-branded results take up huge screen real estate on many high-volume, money-keyword searches. A strategy that balances appearances on these search engine pages, combined with a high number of low-volume keywords, leads to a lower-cost and more effective PPC campaigns.


 Inclusions :


  •  Keyword Discovery and Selection
  •  Ad Text Creation
  •  Help with Optimizing Landing Pages
  •  Conversion Tracking
  •  Call Tracking
  •  Ad Submission
  •  PPC Monitoring
  •  PPC Cost Management
  •  Campaign Improvement Modification
  •  Competitive Research
  •  Landing page development and improvements

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Facebook Ads Management

Introduction :

Facebook advertising presents a perfect complement to any search marketing campaign. With 1 billion users, including 934 million daily active users – 153 million of which are in the U.S. and Canada – Facebook is the premier social media network. 


It features a robust advertising platform that can help spread your message to a wide swath of people. Businesses can target Facebook users in two ways. 


First is the traditional pay-per-click (PPC) method. You can bid to have your ad seen on the sidebar in users’ News Feeds, meaning they’re always in sight. Those clicks will go to your own landing pages, allowing you to track leads and conversions from Facebook. 


The second option allows you to advertise directly in the News Feeds of relevant users, urging them to Like and visit your Facebook Page. These ads help spread your social reach, making more people aware of your brand and current promotions.


 Inclusions :


  •  Develop a Facebook Ad Strategy
  •  Facebook Ad Creation
  •  Measuring and Tracking
  •  Optimizing Facebook Ad Campaigns
  •  Performance Review
  •  Detailed Reporting and Weekly / Monthly Meeting

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Email Campaigns Management

Introduction :

Email marketing is a type of direct marketing that involves businesses sending promotional messages via electronic mail to a group of prospects and customers. It’s widely used as an efficient and cost-effective method for new customer acquisition, building brand awareness, and increasing product sales, as well as fostering trust and loyalty with a company’s customer base. 

The role of email for marketers is continuing to grow stronger, despite the increasing popularity of social networks and text messages.


Compared to other digital marketing channels, email is top-rated by marketers, with 53.6% of respondents rating it as excellent or good. 


 Inclusions :


  •  Creation and sending of your email campaigns.
  •  Setup email automation workflows.
  •  Design email templates
  •  Manage your lists, contacts, segments, tags, etc.
  •  Create landing pages and sign-up forms.
  •  Detailed Reporting and Weekly / Monthly Meeting

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SEO Services

Introduction :

Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media postings, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier. 


 Inclusions :


  •  Complete On-boarding assistance and support. We create/execute all the tech-stuff, end-to-end.
  •  Website session tracking
  •  Email templates
  •  Landing page templates
  •  Business rules for lead scoring and pipeline stages
  •  Automated marketing campaigns
  •  Integrations and plugins
  •  Complete migration assistance from other marketing automation software.
  •  Detailed Reporting and Weekly / Monthly Meeting

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Social Media Marketing Services

Introduction :

The very phrase social media marketing has a certain kind of "energy" to it. It involves connecting, interacting and succeeding together with your customers. If your business isn't successfully engaging your audience on Twitter, Facebook, YouTube, Instagram, and other platforms, you are losing out on a fruitful marketing avenue and a wonderful opportunity for customer retention! 

Social media forms the core of your digital presence.


 Inclusions : 


  •  Campaign Management
  •  Content Creation
  •  Daily/Regular Posts
  •  Brand Awareness Campaigns
  •  Local Traffic Awareness & Reach
  •  Page and Group management



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Contact Us

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Mac McWeeney Agency

(954) 540-8711

Hours